Thursday, March 24, 2005

Cable Outdraws Broadcast TV

Much like it does for news, America now turns to cable for its TV entertainment. During the February sweeps (ratings) period, more Americans were watching cable TV that broadcast TV. It's the first time cable has outdrawn broadcast. The four major broadcast networks were the most watched networks, with TBS fifth and TNT sixth. But overall, 49.4 percent of all viewers were watching cable, while 48.6 percent watched broadcast channels.